About Me
I'm a Digital Marketing Manager with over 15 years of experience building and executing end-to-end digital marketing strategy — across website, social, SEO/AEO, email marketing automation, and paid digital channels. I've built programs from the ground up, driven measurable lead generation, and stayed ahead of the shift toward AI-driven search. Day to day, I also provide guidance to a Website Specialist and Marketing Specialist, aligning execution with strategy and calendar priorities.
Skills & Tools
AI & Innovation - Staying Ahead of the Curve
As AI reshapes how customers discover and evaluate brands, I've made it a priority to stay ahead of the shift from traditional SEO to Answer Engine Optimization (AEO) and AI search visibility.
MN Women Who AI
Founding Member - Rising Star
A fast-growing professional community in Minnesota dedicated to connecting, educating, and empowering women across the artificial intelligence and tech ecosystems
Founder of Huber's AI Marketing Taskforce
Create regular checkins with Huber-wide Marketing and Communication Teams to knowledge share on AI.
Huber's Piloting Team
Selected member of Huber's piloting team for Perplexity and Microsoft CoPilot
Hands-On Experience
Applying AI tools (Claude, ChatGPT, Perplexity, ChatGPT Ad Manager, MCP) to real marketing workflows.
Putting it into Practice - AI Projects
4 examples — spanning site-building, work tools, data analysis, and personal projects
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Consider this website your bonus case study — I didn't just write about using AI in marketing, I used it to help build the very site you're on.
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Crop Doctor — An interactive diagnostic game built with AI, where users work through real crop-symptom scenarios and get matched to the right Miller product solution.
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Search Demand vs. Marketing Plan Analysis — Used AI to cross-reference six months of on-site search behavior (GA4) with our internal marketing plan (Monday.com), surfacing where customer demand aligned with — and diverged from — planned crop/product focus areas. Findings are being used to shape the 2027 marketing plan and guide ongoing SEO/AEO content priorities.
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MN Trail Tracker — A personal project: an interactive tracker for Minnesota (and western Wisconsin) paved trails, built with AI. Includes a searchable/filterable list view, a map view with clickable markers, and progress tracking (completed, in-progress, favorites) with notes for multi-visit trails — built purely out of personal interest in cycling, and a good example of reaching for AI on projects outside of work too.
By the Numbers
15+
5
2
3
Years of Digital Experience
AI Programs & Initiatives
Team Members Guided
Markets Managed
US • LATAM • Brazil
WHAT PEOPLE ARE SAYING
Jennie brought both strategic thinking and strong ownership to her role. She didn't just execute digital tactics; she helped build programs, set direction, and think about how our digital channels could work together across SEO, paid media, email, website, and content. She was also an early advocate for exploring how AI and AEO could impact our marketing strategy — curious, dependable, forward-thinking, and genuinely invested in becoming better at what she does."
Madi Dame, VP of Marketing, HGS Sciences — managed Jennie directly at Miller Chemical & Fertilizer
"As a very knowledgeable and seasoned digital marketing professional, she was a critical member of our marketing team. She's an extremely well-rounded individual, skilled in everything from content strategy, graphic design, social media, and paid ads — able to contribute in a wide variety of areas depending on the needs of the team. Jennie takes immense pride in her work, always looking for new ways to bring value to an organization, and is a true team player, ready to take on whatever challenge comes her way."
Brenda Long, VP of Marketing, Avionte
"Jennie Rogers is a superb, all-around digital marketer, highly capable of planning, creating, and executing on a variety of lead-generating marketing campaigns that genuinely make a difference to any company lucky enough to have her. I've worked with Jennie for over a year and a half, and during that time, I can confidently say she's the Swiss Army Knife of marketing. From graphic design to digital ads, and everything in between, her marketing background is diverse with a surprising amount of specialties and skills."
Mitch Rudolph, Co-worker, Avointe
Leadership & Development
Huber Aspiring Leaders Program — Selected participant in Huber's 6 month leadership development program, building skills in strategic thinking, influence, and cross-functional leadership.
Huber Mentorship Program — Serve as a mentor, supporting another team member's professional growth and development.
Dotted-Line Team Guidance — Provide day-to-day direction to a Website Specialist and Marketing Specialist, aligning their work with broader digital strategy
Even without a formal reporting structure, I've sought out ways to lead — developing myself, guiding others, and contributing beyond my core role.
